Here is the platform to showcase your
innovative business idea.

Winners of Startup Mania 2019

Organized by

In Association with

Startup Competition Timeline





Last Date for Registration 27/01/2019 Online
Shortlist Announcement 05/02/2019 Online
Prelims Presentation 12/02/2019 Venue: TBI@KEC
Bootcamp 20/02/2019 to 21/02/2019 Venue: TBI@KEC
Final Presentation 22/02/2019 FN Venue: TBI@KEC
Conference & Award Ceremony 22/02/2019 4.30pm to 8pm Venue: The Rathna Residency, Ruby Ball Room, Erode


  • ”Startup Mania” event is planned for two category of participants:
    - Student Innovators : UG/PG Students from Engineering Colleges, Arts & Science Colleges, B-schools, Polytechnic, Medical Colleges & Agricultural Colleges.
    - Other Innovators : Alumni, budding startupreneurs, startups, entrepreneurs and working professionals.
  • Registrations may be submitted by individuals or by teams. A team can consist of maximum 3 members.
  • A team can submit only one idea. Also, an individual can be a member of only one team.
  • Registration for the “Business Model Competition” should be done on or before 27.01.2019.
  • There is no registration fee.
  • After careful evaluation of submitted registrations, we will shortlist participants for the prelims.
  • The shortlisted participants will be announced online and intimated through email. For the prelims, the shortlisted participants will have to prepare a presentation in the prescribed format.
  • Presentation should be mailed to not later than 11.02.2019, 04.00pm
  • On the day of the Prelims, Business Model should be presented in the prescribed format only. Please download template here. Not more than 15 slides.
  • Business Plans can be explained in English as well as Tamil. But please make sure the presentation content is primarily in English. Tamil content can be included wherever necessary.
  • The Participants shortlisted for prelims will make his / her own arrangement for food & travel to the Venue.
  • Team shortlisted for finals has to attend 3 days (residential) Bootcamp at TBI@KEC.
  • Only 2 person per team can participate in Bootcamp.
  • Participants for Bootcamp has to make their own travel arrangements for to and fro.
  • Stay and Food for 3 days of Bootcamp will be taken care by organizers.
  • Decision of the judges panel will be final.
  • The participants selected for finals will appear at the “Grand Finale”.
  • “Startup Mania” event is pre-scheduled and hence we request all participants to follow deadlines. We request participants to be available at the Venue well ahead of the scheduled time.


The judges are professionals who come from various business backgrounds and include experienced investors (angels, venture capitalists, and investment bankers), experienced and successful entrepreneurs and senior business people and service professionals who interact with early stage companies. The judges consider specific criteria when evaluating ideas/ concept papers/ business models. However ultimately, winning teams usually have edge over the others mainly in the following factors:

  • 1. Simplicity of the business model described
  • 2. Credibility of the business idea
  • 3. Likelihood that the team can create a sustainable competitive advantage
  • 4. Size and growth rate/ scalability

Specifically, judges will evaluate on the following criteria:

  • Uniqueness/ innovativeness of idea or business model
  • Technical feasibility (Know How & Do How)
  • Commercial Viability (Market, Growth/Scalability etc.,)
  • Social relevance (Impact on societal needs/ problems etc.,)
  • Team strength (Execution capability/ Complimentary skill sets)


1st Price

₹ 50,000

2nd Price

₹ 30,000

3rd Price

₹ 20,000


₹ 60,000


₹ 40,000

Note: Other Finalists will receive a certificate

Winner & Runner will receive certificates & Shields, mentoring support from Nativelead Foundation & Incubation* support (Access to coworking space, technical and prototyping labs and opportunity to raise grant under PRAYAS Scheme upto Rs.10 lakh) from TBI@KEC. Ideas/ Startups which have scalability and Impact would be considered for funding by Native Angels Network, first region specific Angel Investment Network.




Ideas shortlisted for Prelims on 12.02.2019 at TBI@KEC


Ideas shortlisted for Boot Camp on 20 & 21 Feb 2019 at TBI@KEC


Winners of Startup Mania 2019

Principal Sponsors

Associate Sponsors




Design Partner


Yourstory Tamil

Online Media Partner



Outreach Partner


Confederation of Indian Industry

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes. CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premier business association has around 9000 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from around 265 national and regional sectoral industry bodies. CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness an business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

Young Indians (Yi)

Young Indians (Yi) is an integral part of CII, formed in 2002 as a PAN India platform for young Indians to realize the dream of a developed nation. Through its programs and initiatives, it reaches out to millions of youth across the country with the clarion call to action of ‘We Can, We Will’. Yi holds more than 2500 activities each year under the pillars of Youth Leadership, Nation Building and Thought Leadership, and connects with 14000+ students through its institutional network, ‘Yuva’. Yi is one of the founders of the G20 Young Entrepreneur’s Alliance & Commonwealth Alliance of Young Entrepreneurs (CAYE – A). With sixteen years of glorious past and decades ahead that promise nothing short, Yi intends to become a larger movement of young people and promote the attitude of "We Can, We Will"

NAN | Nativelead

Nativelead Foundation is a Non-Profit Organization, a Socio-Economic initiative to build a positive new-age entrepreneurial ecosystem in non-metro towns based on a four pronged approach - Enabling, Nurturing, Incubating and Investing. Hub Chapters: 4 | Satellite Chapters: 2 | Startups Touched : 500+ | Startups Mentored / Supported: 120 | Angel Funded: 5| Strategic Funded: 2 | Investors: 240 | Mentors: 90 | Academics : 60 | Students Sensitized: 25,000+ | Students Engaged: 1500. Impact initiatives Created by Nativelead are Nativelead Angels Network - Angel investment facilitation platform; Nativelead Startup Circle - Forum for Startups to gain knowledge and network; Nativelead Mentor Circle - Forum for mentors with different domain / functional expertise; Nativelead Campus Circle - Dynamic activity groups and Center of Excellence for Innovation & Entrepreneurship inside campuses.

Technology Business Incubator @ Kongu Engineering College (TBI@KEC)

TBI @ KEC, a very unique and first of its kind facility in India, was established in 2003 by Kongu Engineering College (KEC) with the grant-in-aid and support of NSTEDB/ Department of Science and Technology (DST), Government of India at a total project outlay of Rs.3.95 Crore for nurturing startups and entrepreneurship development in cutting-edge Science and Technology areas. TBI@KEC provides total support to the incubatees right from concept to commercialization under various stages which include project formulation, mentoring, financial assistance, coworking space and infrastructure support. TBI@KEC has incubated 68 entrepreneurs from Erode, Coimbatore, Chennai, and Bangalore. 78 products have been launched so far benefitting various sectors of economy and society (two products for export). TBI@KEC received Seed fund/grant of Rs.532.28 lakhs from NSTEDB, TDB, and MSME and provided financial support in the form of soft loan/ grant to 41 deserving Incubatees; projects as on date. TBI@KEC got the sanction of Rs.7 crore under NIDHI-PRAYAS Scheme from NSTEDB, specifically to support young innovators turn their ideas into a prototype. TBI@KEC won the coveted National Award for the best TBI in the country for the year 2012 in recognition of its consistently good performance. The award, instituted by DST/GoI, was presented to TBI@KEC by the President of India on 11 May 2013./


  • Mail :
  • Venkadeswari : +91 84382 47485
  • Manikanda Prasad : +91 90425 99425