In its 4 th year brings together aspirants, Innovators, Startups and Students of undergraduate, post-graduate and PhD from the Science, Engineering, Medical, Polytechnic and Management streams of colleges and universities across TamilNadu to shape their innovative ideas for the future.

Here is the platform to showcase your innovative Business Idea

Mr.N.Sunil Vignesh

Student Winner | SM 1.0 – 2017


Mr.K.Ram Prakash

Other Winner | SM 2.0 - 2018

M/s Vidhya Vidhai Foundation


Other – Finalist | SM 2.0 - 2018

M/s LEPoCUBE AssisTech

Organized by

In Association with

Startup Competition Timeline





Last Date for Registration 30/11/2019 Online
Announcement Shortlisted Ideas 09/12/2019 Online
Prelims Presentation 20/12/2019 Venue: TBI@KEC
Announcement Shortlisted Ideas 23/12/2019 Online
Bootcamp 08/01/2020 to 09/01/2020 Venue: TBI@KEC
Final Presentation 10/01/2020 FN Venue: TBI@KEC
Conference & Award Ceremony 10/01/2020 4.30pm to 8pm Venue: Will be announced


  • ”Startup Mania” event is planned for two category of participants:
    - Student Innovators : UG/PG Students from Engineering Colleges, Arts & Science Colleges, B-schools, Polytechnic, Medical Colleges & Agricultural Colleges.
    - Other Innovators : Alumni, budding startupreneurs, startups, entrepreneurs and working professionals.
  • Registrations may be submitted by individuals or by teams. A team can consist of maximum 3 members.
  • A team can submit only one idea. Also, an individual can be a member of only one team.
  • Registration for the “Business Model Competition” should be done on or before 30.11.2019 Midnight.
  • There is no registration fee.
  • After careful evaluation of submitted registrations, we will shortlist participants for the prelims.
  • The shortlisted participants will be announced online and intimated through email. For the prelims, the shortlisted participants will have to prepare a presentation in the prescribed format.
  • Presentation should be mailed to not later than 16.12.2019, 04.00pm
  • On the day of the Prelims, Business Model should be presented in the prescribed format only. Please download template here. Not more than 15 slides.
  • Business Plans can be explained in English as well as Tamil. But please make sure the presentation content is primarily in English. Tamil content can be included wherever necessary.
  • The Participants shortlisted for prelims will make his / her own arrangement for food & travel to the Venue.
  • Team shortlisted for finals has to attend 3 days (residential) Bootcamp at TBI@KEC.
  • Only 2 person per team can participate in Bootcamp.
  • Participants for Bootcamp has to make their own travel arrangements for to and fro.
  • Stay and Food for 3 days of Bootcamp will be taken care by organizers.
  • Decision of the judges panel will be final.
  • The participants selected for finals will appear at the “Grand Finale”.
  • “Startup Mania” event is pre-scheduled and hence we request all participants to follow deadlines. We request participants to be available at the Venue well ahead of the scheduled time.


The judges are professionals who come from various business backgrounds and include experienced investors (angels, venture capitalists, and investment bankers), experienced and successful entrepreneurs and senior business people and service professionals who interact with early stage companies. The judges consider specific criteria when evaluating ideas/ concept papers/ business models. However ultimately, winning teams usually have edge over the others mainly in the following factors:

  • 1. Simplicity of the business model described
  • 2. Credibility of the business idea
  • 3. Likelihood that the team can create a sustainable competitive advantage
  • 4. Size and growth rate/ scalability

Specifically, judges will evaluate on the following criteria:

  • Uniqueness/ innovativeness of idea or business model
  • Technical feasibility (Know How & Do How)
  • Commercial Viability (Market, Growth/Scalability etc.,)
  • Social relevance (Impact on societal needs/ problems etc.,)
  • Team strength (Execution capability/ Complimentary skill sets)


1st Price

₹ 30,000

2nd Price

₹ 20,000

3rd Price

₹ 10,000


₹ 25,000


₹ 15,000

Note: Other Finalists will receive a certificate

Winner & Runner will receive certificates & Shields, mentoring support from Nativelead Foundation & Incubation* support (Access to coworking space, technical and prototyping labs and opportunity to raise grant under PRAYAS Scheme upto Rs.10 lakh) from TBI@KEC. Ideas/ Startups which have scalability and Impact would be considered for funding by Native Angels Network, first region specific Angel Investment Network.




Ideas shortlisted for Prelims on 20.12.2019 at TBI@KEC


Ideas shortlisted for Boot Camp & Finals


Winners of Startup Mania 4.0

Principal Sponsors


Associate Sponsors




Design Partner



Outreach Partner


Confederation of Indian Industry

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.

CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premier business association has around 9000 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 300,000 enterprises from around 276 national and regional sectoral industry bodies.

CII charts change by working closely with Government on policy issues, interfacing with thought leaders, and enhancing efficiency, competitiveness and business opportunities for industry through a range of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues.

Extending its agenda beyond business, CII assists industry to identify and execute corporate citizenship programmes. Partnerships with civil society organizations carry forward corporate initiatives for integrated and inclusive development across diverse domains including affirmative action, healthcare, education, livelihood, diversity management, skill development, empowerment of women, and water, to name a few.

India is now set to become a US$ 5 trillion economy in the next five years and Indian industry will remain the principal growth engine for achieving this target. With the theme for 2019-20 as 'Competitiveness of India Inc. - India@75: Forging Ahead', CII will focus on five priority areas which would enable the country to stay on a solid growth track. These are - employment generation, rural-urban connect, energy security, environmental sustainability and governance.

With 66 offices, including 9 Centers of Excellence, in India, and 10 overseas offices in Australia, China, Egypt, France, Germany, Singapore, South Africa, UAE, UK, and USA, as well as institutional partnerships with 355 counterpart organizations in 126 countries, CII serves as a reference point for Indian industry and the international business community

Young Indians (Yi)

Young Indians (Yi) is a movement for Indian Youth to converge, lead, co-create and influence India’s future. As an integral part of the Confederation of Indian Industry (CII), a non-government, not-for-profit, industry led and industry managed organisation playing a proactive role in India's development process.

Formed in the year 2002, Yi has created a platform for young Indians to work towards realizing a dream of a developed nation.  It has a growing, inclusive membership across all geographies and demographics with over 2700 direct members in 43 chapters, and 19000 students YUVA members from colleges. The Yi membership includes young progressive Indians between the age group of 21 and 45 years and comprises of entrepreneurs, professionals and achievers from different walks of life.

Through thousands of impactful projects and activities divided primarily into three areas; "Youth Leadership", "Nation Building” and “Thought Leadership”, Yi hopes to emerge as the premier Indian youth organization having a voice on relevant platforms that work on solving India’s problems. Yi grooms its members for offices of significance and also enables Indian youth to converge, collaborate and co-create using an expanding digitally enabled network.

Under Youth Leadership, Yi works effectively for promoting leadership skills for its members through programs in entrepreneurship and innovation. Yi is one of the proud founders of the G20 Young Entrepreneurs Alliance (G20 YEA) & Commonwealth Alliance of Young Entrepreneurs – Asia Pacific (CAYE- Asia Pacific) & engages the youth through international missions to many countries around the world to understand and learn from the best practices and cultures. Yi’s student wing ‘Yuva’engages over 19000 young dynamic students from various educational streams through 117 Yuva Institutions.

Under Nation Building, Yi engages its members under its projects as MASOOM, Gift an Organ and Road Safety. Yi also works under the broad categories of education, environment, healthcare, employability, arts (sports & culture), rural initiatives, accessibility & disaster management contributing positively to its surrounding eco system and the nation.

Under Thought Leadership, Yi engages its members through a Contributory Movement of Constructive Action, Collaborative Reasoning and Collective Voice. Yi conducts learning sessions with industry experts to impart experiential learning through interactions and discussions. Yi Leadership Academy (LA) upholds the founding principles, values and instill the same in Yi membership through Yi Leaders Fellowship Program. Yi organizes its Annual Flagship Summit Take Pride to come together as one and celebrate Yi’s achievements, brainstorm over the future roadmap, share and showcase the effort of its membership from across its 43 chapters.

With seventeen years of glorious past and decades ahead that promise nothing short, Yi intends to become a larger movement of young people with a conviction in "We Can, We Will".

NAN | Nativelead

Nativelead is a Non-Profit Organization, a Socio-Economic initiative to build a positive new-age entrepreneurial ecosystem in non-metro towns based on a four pronged approach - Enabling, Nurturing, Incubating and Investing. Hub Chapters: 4 | Satellite Chapters: 2 | Startups Touched: 500+ | Startups Mentored / Supported: 150 | Angel Funded: 7| Strategic Funded: 3 | Investors: 250 | Mentors: 90 | Academics : 150 | Students Sensitized: 35,000+ | Students Engaged: 1800. Impact initiatives Created by Nativelead are Nativelead Angels Network – Investing arm of Nativelead; Nativelead Startup Circle - Forum for Startups to gain knowledge and network; Nativelead Mentor Circle - Forum for mentors with different domain / functional expertise; Nativelead Campus Circle - Dynamic activity groups and Center of Excellence for Innovation & Entrepreneurship inside campuses.

Technology Business Incubator @ Kongu Engineering College (TBI@KEC)

TBI @ KEC, a very unique and first of its kind facility in India, was established in 2003 by Kongu Engineering College (KEC) with the grant-in-aid and support of NSTEDB/ Department of Science and Technology (DST), Government of India at a total project outlay of Rs.3.95 Crore for nurturing startups and entrepreneurship development in cutting-edge Science and Technology areas. TBI@KEC provides total support to the incubatees right from concept to commercialization under various stages which include project formulation, mentoring, financial assistance, co-working space and infrastructure support. TBI@KEC has incubated 74 entrepreneursfrom Erode, Coimbatore, Chennai, and Bangalore. 84 products have been launched so far benefitting various sectors of economy and society (two products for export). TBI@KEC received Seed fund/grant of Rs.532.28 lakhs from NSTEDB, TDB, and MSME and provided financial support in the form of soft loan/ grant to 47 deserving Incubatees; projects as on date. Under NIDHI-PRAYAS Scheme, Innovators can avail upto Rs.10 lakh as grant for converting their innovative idea into proof-of-concepts/ prototype. . TBI@KEC won the coveted National Award for the best TBI in the country for the year 2012 in recognition of its consistently good performance. The award, instituted by DST/GoI, was presented to TBI@KEC by the President of India on 11 May 2013.


  • Mail :
  • Venkadeswari : +91 84382 47485
  • Manikanda Prasad : +91 90425 99425